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A bi-weekly update on all that's going on in Hawaii's Entertainment scene!

 Volume 2, Number 14

~ August 1, 2004 ~ Honolulu, Hawaii

EMIRC Hits Twice!

New Video About To Rock da Rock! 

How ironic!  After HuiMusic just got through doing articles on music videos in Hawaii , local Hip Hop artist EMIRC has nailed a top rate music video to the wall. Flip The Bird productions has followed up their break through CD, Rhyme And Punishment with an even stronger video.  EMIRC performing his hit single “ Honolulu ” in this video, and sets new standards once again.  The public debut of EMIRC performing Honolulu is going to be Monday night (8/9) on DIS-N-DAT on OC16 at 6PM .  

So what makes this so different than other videos?  For one, they completely shot the video on film.  That in itself doesn’t make a good video, however it does add a visual quality that can’t compare to Beta or DV shooting.  The production was great and it was consistent and seamless. At the end of the day, it’s all going to be about the direction and story telling of the video. So far, one of the best videos yet out of all that I have seen, and THE BEST from any Hip Hop artist here in Hawaii !  

Pulling out all  the stops, Flip The Bird Productions did everything right and went way long for a mainstream looking video that has what it takes to be seriously submitted for MTV.  All the cool shots that you’d see in top rap videos by today’s hottest Hip Hop artists are all there without a hitch.  EMIRC telling it straight, the girls looking hot and representing and great sweeping shots of Hawaii are a few hot points of the video.  One of the coolest shots that stuck with me is of EMIRC rapping off a reflection off of spinning dubs (hubcaps).  Other notable moves in the video are the sweeping helicopter shots of EMIRC atop Diamond Head and other recognizable Hawaii landmarks.  

Without a doubt, the video has set new standards and expectations for artists in Hawaii that want to breakout mainstream.  From day one since the release of Rhyme and Punishment, Jimmy Taco, EMIRC and the rest of the crew at Flip The Bird have handled the marketing and promotions with the veracity of major labels. Though the CD was released a few months back, FTB is as hard at work now as they were since the CD released.  

Another great thing about the video and its production is that it forces other local production companies to up-the-ante of style, directing and presentation for future clients. Also one of the most important aspects of this video is the fact that DIS-N-DAT is coming to bat and breaking the video.  Kutmaster Spaz has always had the best interests of the mainstream Hawaii artist music in mind when programming DND.  Big “RIGHT ON” for that and that seems to be the beginning of many new things going on with DND!  

To EMIRC, Jimmy Taco and the rest of the crew at FTB, your hard work is very appreciated by the music industry here in Hawaii .  Along with other Hip Hop artists like Sean Jay, keeping it real, pushing the production limits and representing Hawaii from afar keeps us in your corner.  GREAT WORK.  

Look for the debut of the video Honolulu by artist EMIRC on OC16 DIS-N-DAT, Monday night (8/9) @ 6pm .  If you missed the show, here are the other times to catch EMIRC and his new video on DND:  

THE WEEK OF AUGUST 9………

Mondays:         5:00 AM, 1:00 PM, 6:00pm
Tuesdays:        2:00am, 10:00am, 4:00pm
Wednesdays:   12:00am, 8:00am, 6:00pm
Thursdays:       2:00am, 10:00am, 4:00pm
Fridays:            12:00am, 8:00am, 6:00pm
Saturdays:        2:00am, 8:00am, 12:30pm, 
Sundays:          8:00am, 9:00pm 

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